Wear often and wash when needed. Hand or machine wash inside-out in cold water using a dark formula laundry detergent then hang to dry. We do not recommend placing jeans in the dryer.
Raw Indigo denim will crock, this is a process where the Indigo dye rubs off. Avoid contact with light colored clothing and upholstery.
Raw jeans tell a story; each time they are worn, they are another entry into the journal of the wearer's life. We recommend that you don't over wash so they tell yours.